• By Sean Fallon
    Feb 18, 2009 3:00 PM 5,577
    read more: #mp3, #calvinkleinmp3speaker, #portablemedia, #mp3speaker, #cologne, #ck, #ckone, #ckbe

    Calvin Klein MP3 Speaker Bottle: The Scent of a Gimmick

    As part of their "We are One" campaign beginning next month, Calvin Klein will be offering bottles of CK One & CK Be with a removable MP3 speaker in the base.

    Apparently, the speaker tie-in reflects the notion that music is a universal language, so it has a thin-marketing relationship to the "unity" theme. But my question is—what about math? Is math not the true language of the universe? I guess putting a calculator in the base wouldn't be hot enough. [Selectism via The Design Blog]


    Send an email to Sean Fallon, the author of this post, at sean@gizmodo.com.