• Apple

    Choose Your Own Apple CEO Adventure

    Future, Cupertino — After a long and fruitful tenure as CEO, Steve Jobs steps down in early 2009 to fanfare and industry fawning. Apple needs a new leader. It's time to choose your own adventure.

    Much deliberation and coin tossing goes on in the back rooms of Apple. Their board of directors choose a person who they strongly believe can lead Apple into its next phase of growth, a person who can, at the very least, match Steve Jobs' product development whip cracking, if not his outsized public persona.

    The board chooses...

    • Jonathan Ive, Apple's Senior Vice President of Industrial Design. Turn to page 10.
    Phil Schiller, Apple's Senior Vice President of Worldwide Product Marketing. Turn to page 11.
    Tim Cook, Apple's Chief Operating Officer. Turn to page 12.
    Bill Gates, Super Rich Dude. Turn to page 13.
    • Yourself, Super Poor Dude. Turn to page 14.

    Choose Your Own Adventure is property of CYOA.com.

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