• By Sean Fallon
    Oct 21, 2008 2:45 PM 4,620
    read more: #gps, #digtialadvertising, #nyc, #nycbusestransportation, #public, #transportation

    NYC Buses Testing Digital Ads That Change Depending on Location

    Creative marketing minds have developed a plan to use GPS to deliver neighborhood-specific digital advertising on the side of buses in NYC. Apparently, the ads run like TV commercials and they have begun airing on a single Manhattan route with expansion to 200 buses planned for Q1 of next year. Obviously, targeted advertising is the name of the game, so I wouldn't be surprised to find GPS systems like this one popping up in major cities across the country in the very near future. [WCBSTV]


    Send an email to Sean Fallon, the author of this post, at sean@gizmodo.com.